Chocolate is not only good for you, but it may help your memory too. A study published in the Journal of Experimental Biology found that the flavonoid epicatechin (epi) in chocolate helped snails improve memory function. The benefits of chocolate just keep getting better.
Once again science is pointing out that chocolate is everyone’s favorite guilty pleasure.
A new study reported in Prevention via NBC’s Health on Today (the article did not link to the original study) found that feeling guilty actually enhances pleasure. As if we needed a study to tell us that. To conduct the study researchers had one group scaned covers of health magazines and the other group look at magazine covers of non-health related publications. Afterwards both groups were given a piece of chocolate. Did I mention that all the study participants were women. The women who had spent time looking at the health magazine reported enjoying the chocolate more than the women who looked at other magazines. What did the researchers find out? The write-up quotes Kelly Goldsmith, PhD, an assistant professor of marketing at Northwestern as explaining “If guilt and pleasure are repeatedly connected, either by others or by ourselves, over time our brains may start to expect pleasure when we experience guilt,” she says. So go ahead and embrace the guilt with another piece of chocolate.