Neuhaus Outlet

By , February 18, 2009 12:44 am
Front_of_Neuhaus_Outlet

Front_of_Neuhaus_Outlet

Address: Postweg 2, 1602 Vlezenbeek, Belgium
Tel: 02-568-23-10
Hours: Mon. – Fri. 9 a.m.-6 p.m. | Saturday 9 a.m.-5 p.m.
The outlet is open during the lunch hour.

All major credit cards accepted
Maps

For chocolate lovers the world over the name Neuhaus brings up images of exquisite chocolate from one of Brussel’s oldest confectioneries. For chocolate lovers living in Brussels these exquisite chocolates are available for bulk purchase at discount prices at the Neuhaus factory outlet store in Vlezenbeek.

The outlet is a no frills shop: just chocolate and lots of it. It carries Neuhaus’ signature prepackaged gift boxes, but they are the same price as at a Neuhaus store. The real reason to go to the outlet is to buy chocolate in bulk.

Sampling the chocolates

Sampling the chocolates

In one area of the shop is a table with 1 kg boxes of pralines stacked up to 10 boxes high! You can circle the table and sample again and again until you decide what to buy. The price is 12 € for one box or 3 boxes for 25 €. Other bulk options are the bags of one-bite chocolate squares.

This is a great place for presents. You’ll soon find that you’ve picked out several shopping bags of chocolate. Be sure to purchase some of the empty tins they often sell so you can make your own assorted packs from your bulk purchases.

There is plenty of parking for small and large groups. However, check-out can be slow since there is only one woman working at the register.

Bags of chocolates

Bags of chocolates

It makes sense that Neuhaus would lead the way with one of the first chocolate factory outlet shops; Neuhaus has always been a leader in chocolate innovation. Jean Neuhaus came to Brussels from Switzerland in 1857 and opened a pharmacy with his brother-in-law in Europe’s first covered shopping gallery, the trendy Galerie de la Reine, still an elegant shopping area today just down from the Grand Place. Neuhaus began by making pharmaceutical confections for coughing and stomach ailments. His son Frédéric joined his father in the business of making confections and eventually the business transitioned from a pharmacy to one of Brussel’s finest confectioners. In Belgium, there has always been a close connection between chocolate and health.

Frédéric’s son Jean Neuhaus Junior took over the business in 1912 and created the first filled chocolate, which he named “Praline.” His wife, Louise Agostini, was equally creative and invented a decorative rectangular box for her husband’s pralines called a “ballotin,” which is still the praline box design favored by Belgian chocolatiers. Neuhaus is one of the Belgium chocolate houses known the world over with shops in most European capital cities, the United States, Canada, Japan, Colombia and Guadeloupe.

Upon leaving the outlet and having sampled every kind of chocolate on display, one might wonder if it’s possible to eat too much chocolate at one time. Mais non! We’re in Belgium where chocolate is a way of life. Besides, the average Belgian eats 49% more chocolate than the average American so you probably have some catching up to do. Bon appetit.

[Last Updated: March 2010]

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14 Responses to “Neuhaus Outlet”

  1. Lamkami jamila says:

    Bonjour,

    Es ce que votre boutique ouvre ses portes le samedi?

    merci

  2. admin says:

    Oui. Ouvert Samedi 9-17h.

  3. bela says:

    Bonjour,

    Est-ce la boutique opned le 2 Juin 2011

  4. admin says:

    Probably not since it is a Belgian national holiday. That said, I suggest you telephone.

  5. Vijay says:

    Crap, are they closed on Saturday? I wanted to go there and get lot of boxes..

  6. admin says:

    They are now open on Saturday. I recommend calling to confirm

  7. Alex says:

    Thanks for your extremely good selection of chocolatiers bruxellois… i especially liked your walking tours ;-)

    just a small info on the side : the neuhaus 1kg bulk now costs 15€ and 3x1kg 30€; but it’s still a bargain ! and their offers are also ideal for buying small gifts (if one does not care that they now sell in june the remaining christmas/easter specialities…).

    @saturday : i would say that it’s closes (at least the sign at the entry I saw this morning said so…)

  8. Adil says:

    Dear,
    Are you open on Saturdays, especially this weekend 25/Jun/2011.
    Thank you

  9. ester says:

    I adore Belgian chocolate it is the best in the world. Unfortunately I can’t find Neuhaus in Canada :( Do you ship to Canada?
    Thanks

  10. Robbin Warner says:

    The only Neuhaus Outlet that I know of is in Brussels. Perhaps it is time to plan a visit to Belgium.

  11. Chae says:

    We are back to Europe can’t wait to visit your outlet again. I callled earlier and got the message that your shop will be open on Saturdays. Since we are drving from Germany I would like to know for sure if your store is open on Saturday of 18 Feb. 2012?? Is your answering machine is up dated? See you soon.

  12. Robbin Warner says:

    The outlet is open on Saturday from 9h00 – 17h00. Enjoy your visit.

  13. Candace says:

    Hi, I would like to ask is this outlet close to the metro station? I have searched it in google map but it suggests to take a taxi after leaving the metro station? many thank!

  14. piros says:

    Go to Erasmus / Erasme and then walk, it is not so far.

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